J.J. Abrams' New Project is... A Book?

A book? Really, a book? That trailer was for a book?

Not pictured: books.

I mean, that's cool and everything. I don't have anything against books. I love books -- good ones, at least, and I don't have any reason yet to think that J. J. Abrams can write a really good book. No one goes to see Star Trek for the dialogue. And what's with making a trailer for a literary project? I know it's a growing phenomenon and everything, but who and what exactly are you supposed to show in a book trailer? Who was that guy stumbling around in the surf? J.J. Abrams?

Granted, the last time we got a super mysterious Abrams trailer, it turned out to be Cloverfield, so maybe Abrams just gets off on letdowns.

If you want to read Abrams' book, here's the news about it. We'll hold out for Star Wars. 

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