Paramount Cheerfully Admits It's Desperate

Courtesy of comingsoon.net, we have it on good authority that you can see Star Trek Into Darkness and World War Z as a double feature through the first week of September.

After a summer of fairly lackluster returns in exchange for massive investments, Paramount is banking on the fact that you will sit through five hours of eardrum-splitting blockbuster madness because it's cheaper than sitting through each two-and-a-half-hour session independently.

Anyway, it's no secret that Paramount was disappointed with the success of both these movies, even though neither could really be called "flops." At the very least, Paramount was lucky to avoid the disasters that Universal (R.I.P.D.) and Disney (The Lone Ranger) ended up with this summer. We'll see if Paramount's doubling back to get one last swipe at summer box office glory will work. In an age of Netflix marathons where people will watch thirteen hours of House of Cards, maybe this isn't a bad idea.

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